![]() ( June 2011) ( Learn how and when to remove this template message) Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources in this section. This section needs additional citations for verification. In 2010, to promote England's involvement in the 2010 FIFA World Cup, the background of the UK Mars packaging became the St. Like the "Believe" packaging sold in the UK in 2006, "Original Mars" was also shown in smaller print. Mars were re-branded "Hopp" ("Go!" in English) in Switzerland during UEFA Euro 2008. On 30 July 2008, the Tasmanian government announced that it had secured a major sponsor, Mars for a bid to enter the Australian Football League in a deal worth $4 million over 3 years and will temporarily change the name of its top-selling chocolate bar in Australia to Believe, to help promote Tasmania's cause. Advertising in other nations of the UK was tailored to reflect their own teams after public condemnation, although in Scotland the "Believe" packaging was still used – causing negative publicity. "Believe" took prominence on the packaging ("Original Mars" appeared in smaller print) to indicate support for the England national football team. The Original Mars bar in "Believe" packaging was sold in the UK from 18 April 2006 until the end of the 2006 FIFA World Cup in July. The European version of the Mars bar is also sold in some United States grocery stores that stock imported food products. For example, the almonds are in smaller pieces in Snickers Almond than in the Mars bar. In 2003, the company introduced a replacement called Snickers Almond, which is similar to the Mars bar, containing nougat, almonds, caramel, and a milk chocolate coating, although there are some differences. It was available in their stores and on. The 2016 version is the "original American recipe", which doesn't have caramel. It was discontinued in 2002, relaunched in January 2010 (initially exclusively through Walmart stores), discontinued again at the end of 2011, and relaunched again in September 2016 by Ethel M, the gourmet chocolate subsidiary of Mars, Incorporated. Originally it did not have caramel, but at some point caramel was added to it. The same candy bar is known outside the United States as a Mars Almond bar. In the United States, the Mars bar is a candy bar with nougat and toasted almonds coated with milk chocolate. As of 2022, it was noted the Mars bar size has been reduced further to 47g in Australia and New Zealand. In May 2009, the Mars bar size reduced from 60g to 53g in Australia, citing portion sizes and the obesity debate as the primary driver. In 2013, the "standard" Mars bar was further reduced to 51 g, bringing the change to around 20% in 5 years. The company later confirmed that the real reason for the change was rising costs. Although the reduction in size was not publicised at the time, Mars claimed the change was designed to help tackle the obesity crisis in the UK. In the second half of 2008, Mars UK reduced the weight of regular bars from 62.5 g to 58 g. The regular 58 g single bar contains 260 calories. Various sizes are made (sizes as of 2008): miniature bars called "Fun Size" (19.7 g) and "Snack Time" (36.5 g) (both sold in multiple packs) a larger multi-pack size of 54 g the regular sized single 58 g bar and a "king-size" 84 g bar which has since been replaced by "Mars Duo" (85 g) – a pack that contains 2 smaller bars of 42.5 g each instead of 1 large one. The slogan "Pleasure you can't measure" was intended to appeal more to women and youths. The nougat was made lighter, the chocolate on top became thinner, and the overall weight of the bar was reduced slightly. In 2002, the Mars bar was reformulated and its logo was updated with a more cursive appearance except in Australia where it still has the pre-2002 logo. Three million Mars bars accompanied the British task force to the Falklands in 1982. With minor variations, this version is sold worldwide, except for the US, and is packaged in a black wrapper with red gold-edged lettering. ![]() The bar and the proportions of the main components have changed over the years. ![]() He had a staff of twelve people, and originally advertised it as using Cadbury's chocolate couverture. He modelled it after his father's Milky Way bar, which was already popular in the US, adjusting the recipe to better suit European tastes. It was first manufactured in Slough, England under the Mars bar name in 1932 by Forrest Mars, Sr., son of American candy maker Frank C. In the United States, it is marketed as the Milky Way bar. In most of the world, a Mars bar is a chocolate bar with nougat and caramel, coated with milk chocolate. The pre-2002 Mars logo, which is still used in some countries ![]()
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